Digital Marketing

Top 10 Email Marketing Platforms for Ecommerce Businesses in 2024

Your store is new and you’ve had only a few customers so far, you might be able to get away with sending them simple marketing emails from a free email provider like Gmail. But ask best digital solutions providers that as your customer base grows, this approach will quickly prove unworkable and a more feasible alternative is to use dedicated email marketing platforms.

When choosing an email marketing platform for your e-commerce store, you can consider things like functionality, affordability, ease of use, and user ratings.

The top 10 email marketing services platforms for e-commerce include:

1. Mailchimp is widely used and preferred email marketing software. It’s an option for companies with large budgets that want to scale their email marketing campaigns.

1. Constant Contact platform is a powerhouse for small businesses and non-profits, offering a seamless blend of email creation tools, robust contact management, and effective social media marketing integration. 

1. HubSpot offers a holistic approach to email marketing services, seamlessly integrating with its suite of sales, marketing, and service tools. It stands out for businesses that prioritize a cohesive customer experience and is one of the best digital solutions providers. 

1. Klaviyo stands out as a comprehensive solution tailored for ecommerce. It offers advanced segmentation, personalized automation, and integrates seamlessly with most ecommerce platforms.

1. Omnisend specializes in omnichannel marketing, integrating email, SMS, and more. Its automation workflows, segmentation tools, and pre-built templates are crafted for ecommerce needs. This platform allows for a cohesive view of the customer journey across different touch points, enabling a unified approach to messaging.

1. Avada's strength lies in its simplicity and efficiency. With user-friendly tools like drag-and-drop email builder and automated abandoned cart recovery, it aligns well with marketing email best practices. The comprehensive tracking and reporting also enable businesses to continuously refine their strategies to achieve better results.

1. Drip is tailored for e-commerce businesses, focusing on automation and personalization to drive sales giving an efficient email marketing service. It integrates seamlessly with many e-commerce platforms, providing detailed insights into customer behaviour. Drip’s pricing is based on the number of contacts, making it scalable for growing e-commerce businesses.

1. GetResponse is a no-nonsense email marketing service provider with a straightforward UI. Its relatively low learning curve makes it a good entry point for organizations that are new to digital marketing, thus getting tagged as the best digital solutions provider. 

1. Moosend provides the best email marketing services for eCommerce, with an array of marketing automation features such as personalization, segmentation, abandoned cart, product recommendations, and more. The platform has an intuitive drag-and-drop email builder that allows you to create stunning campaigns for your store in minutes

1. ActiveCampaign is an email marketing and automation platform capable of handling all your eCommerce marketing needs. The software’s drag-and-drop email designer lets you craft beautiful campaigns in minutes without the need to be a “tech wizard.” 

Since you’re investing in an email marketing service for your store, the service needs to support your efforts to grow your store traffic and sales with the best digital solutions.